College vision awarded

The rebranding project for the new-look Telford College has received recognition at a national awards competition.

The creation of a new corporate vision and identity for the merger of Telford College of Arts and Technology, and New College Telford has been highly commended at the FE First Awards, which recognise innovation in marketing in the further education sector. The judges described it as a ‘well executed campaign informed by research’, adding, “The campaign achieved all of its objectives, and most importantly improved brand perceptions by over 40 per cent – all in just a few months.”

Telford College’s marketing manager Tom Bower says, “During our research, we set up focus groups with a number of stakeholders, including current students at both colleges, plus governors, parents, staff and local businesses.

The overall feedback on the brand was positive, with no negative feedback on social channels, emails, or media website comment sections.”

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