Pledges pour in after successful launch  

The new ‘actively improving lives’ strategy launched by Shropshire and Telford & Wrekin’s county sports partnership has triggered a host of partnership opportunities. Energize unveiled its new plans for tackling inactivity at Enginuity… and pledges came pouring in.

Energize CEO Chris Child says, “Our new strategy is seeking to put more emphasis on those who are currently classed as ‘inactive’, which is between a quarter and a third of the adult population, and over 80% of young people aged between five and 15.”

Among the organisations which made pledges were Shropshire Football Association, local branches of Age UK, and both of the county’s local authorities. Offers of support range from engaging with armed forces veterans, youth workers and young health champions, to support from disability development officers, promotion of walking netball sessions, and targeted help for Shropshire’s elderly.

The launch event was cohosted by John Buckley, professor of applied science at University Centre Shrewsbury, who revealed that an estimated 81,000 people in the Shropshire Council area, and a further 62,000 people in Telford & Wrekin, are officially classed as ‘inactive’.

Adrian Collins of Shropshire Cricket Board and Andrew McNaughton from Telford’s Charlton School (pictured) were two of the guests at the event.


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