A younger audience

A rural cinema has received funding from the British
Film Institute. Flicks in the Sticks, which puts on cinema
viewings in rural communities around Shropshire and
Hereford, has used the funding to employ five young
people. The ‘cultural coordinator’ roles have been
created in a bid to engage new audiences through film
events specifically for young adults.

The coordinators will aim to work closely with
groups of local young people to organise screenings
for those aged 16 to 30, offering a more social event
and moving away from the trend of watching films
on a phone or tablet. With the introduction of
streaming sites such as Netflix, iPlayer and YouTube
and the costs of travelling and going to mainstream
cinemas, rural young adults are increasingly engaging
with film at home.

Director of Arts Alive Ian Kerry said, “We are really
excited to have received this support from the BFI,
and we are now in a position to employ some young
people to deliver this great project. If you are between
16 and 30 and want to screen films in a venue of your
choice now is your chance to get in touch!”

If you’re interested in putting on a screening, contact


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