The Shropshire Ice Cream Company launched a new vegan range of ice cream… which had a far from icy reception. The company, based in Telford, received awards for both its Vegan Chocolate Ice Cream and Vegan Salted Caramel Ice Cream in the Dairy-Free, Ready to Serve category at the 2019 Great Taste Awards.

The connoisseurs served up ice cream in a virtual reality session at Shropshire BizFest and have attended local food events across the region, while expanding their range and offering. Owner Pat Parkes said, “Our aim is to source ingredients as responsibly as possible, whether that’s local, in-season fruit, or products from further afield that use ethical practices.

“Ice creams and sorbets have become a year-round staple, whether it is for a night-in treat on the sofa or as a perfect dessert at a dinner party or on a restaurant menu. It is adored by all no matter what age, weather or occasion!”

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