Cars go virtual

Undeterred by lockdown restrictions closing car sales showrooms and forecourts across the nation, David Dexters garage is working hard to make sure their customers won’t be let down. Business owner Richard Whitney explains, “During the first lockdown we closed our sales department for a number of weeks, along with others across the country, and we were aware that this left customers without an option when they urgently needed a car. This time around we were determined not to leave people stranded again, so we got thinking about how we could still sell cars while following the appropriate restrictions.” 

The Bridgnorth-based company decided to move sales online, and have recently launched a ‘digital forecourt’, allowing customers to complete the whole process of browsing and buying cars without leaving home. Every car for sale is listed on the website with full details and photographs, and their sales team are available by phone or email for any additional information. COVID-safe delivery/collection arrangements are in place and all their usual guarantees still apply. 

“Options to buy with a finance package, trade in a part-exchange vehicle, and add extended warranties or service plans are all available online,” says sales executive, James Fellows. “We’re determined to make sure our customers don’t miss out during lockdown, and we’re confident that our new online sales site means we can continue to provide the same excellent, friendly service that people have come to expect from David Dexters.” 

“It was hard work to get it all up and running quickly,” admits Mr Whitney, “But we think it’s been worth it. We really value our loyal, local customers and we know they rely on us to keep them on the road. Safety is really important to us and measures are in place to ensure our customers and staff are protected while on our premisesWe’ve been able to keep our Service Department open as usual and recognise that we’re fortunate at a time when many people haven’t been able to operate. It has been really encouraging though, to see lots of businesses finding ways to adapt and keep running, albeit in different ways to usual.” 

For more information visit or call 01746 764200. 


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