A ground-breaking patient positioning technology delivered by Shropshire company Hospital Direct has been recognised on the national stage. The firm won an award at the prestigious Occupational Therapy Show 2025 at the NEC, Birmingham.
The Clun-based company, which specialises in the manufacture and distribution of patient-handling equipment, took home the Best Innovative Product Award for the Morphematic system – an automated, market-leading solution for pressure care and patient repositioning designed by a Belgian neurosurgeon.
As the sole UK distributor, Hospital Direct has introduced the Morphematic to healthcare providers across the country, where it is already gaining significant traction among occupational therapists, manual handling specialists and carers alike. The award underscores the technology’s exceptional contribution to modern healthcare, demonstrating clear benefits for both patient comfort and carer safety. Its automated functionality, intuitive design and measurable clinical impact place it at the forefront of next-generation pressure-care solutions.
Head of Sales and Marketing Bruce Gutteridge said: “Winning this award for the Morphematic system is a powerful recognition of our commitment to improving patient outcomes and supporting the professionals who care for them every day. We are immensely proud to be leading the way in next-generation pressure-care technologies. Pressure care is a significant challenge in long-term care and innovations like this are essential if we are to deliver safer, more dignified and more effective care across all settings.”
CAPTION: The Hospital Direct team after winning their award.
