A Shropshire meringue maker has beaten the likes of Mars and Nestlé to become the first company in the confectionery sector to move into plastic-free packaging.
Flower & White, which sells its gourmet treats in outlets such as Selfridges, as well as overseas, launched its latest gourmet product Meringue Bites using an innovative paper-based pouch with a heat-sealable coating. Run by Brian and Leanne Crowther, the company has also relaunched its successful Meringue Bars’ range in paper sleeves as part of a wider commitment to improve sustainability and reduce energy.
Leanne says, “We’re proud to be the first company in the sector to adopt this new paper packaging… but this is just the start of our efforts. What’s doubly exciting about the switch to paper packaging is that it’s been done in league with another Shropshire firm, packaging experts Sirane, which has a factory in Stafford Park, Telford.
“Shropshire has some very innovative, forward-thinking food producers, and it is great to see Shropshire-made confections packed in a plastic-free solution developed and manufactured just down the road.”