Rebrand for Ludlow emporium

Ludlow Food Centre opened their doors to a new-look farm shop in October. Following months of analysis and consultation, the new Ludlow Farmshop has a new logo and packaging – but the same philosophy around making real food, keeping traditional skills and flavours alive, and reflecting the best of the region’s food producers.

MD Jon Edwards explains, “One of the challenges we have here at Ludlow Food Centre is communicating with our customers about how we procure and create our products using produce reared or grown on our farms, which extend to some 8,000 acres surrounding the Farmshop. We want to be able to communicate in a clear, consistent and uniform way all of the things we do that makes us unique, whether that’s collecting the milk that makes our cheese fresh from our dairy each day or producing our jams and chutneys in small batches to aid quality.”

The onsite café, Ludlow Kitchen, will also undergo a rebrand and The Clive Restaurant will become The Clive Arms.


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