Shropshire firm’s global reach

Farm and country store giant TFM has shipped its first orders to the USA within weeks of going live with its new website, developed and upgraded by a Shropshire firm. TFM, which has several stores in Shropshire, is one of the largest and stores of its type in the UK, providing agricultural supplies and equipment to farms and small holdings.

The company called on Shifnal-based Ascendancy Internet Marketing to develop an upgraded website which would be more efficient and easier to navigate.

Hannah Littleford of TFM, explains, “Our focus was for the website to drive footfall to stores; however, we couldn’t ignore the rapidly increasing trend towards online purchasing and this seemed the ideal opportunity to go back into online sales and increase the geography of our potential customer base.”

Ascendancy director Helen Culshaw says, “The website went live before Christmas and since then traffic has doubled, visitors are spending 39% longer on the site and looking at 95% more pages per session. We started by looking at how best to achieve TFM’s aims, how to show visitors at a glance the services and products available, why they should choose TFM and how to get potential customers into the store.”

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