Platinum appeal

A Shropshire charity has launched a major fundraising appeal to celebrate its big anniversary. Age UK Telford and Wrekin has launched a two-year fundraising campaign to reach £150,000, to mark the 70th anniversary of the charity’s work. The Platinum Appeal, which was launched at Shrewsbury Museum and Art Gallery, aims to raise vital funds to support dementia support and loneliness.

Chief Executive of Age UK Shropshire Telford & Wrekin Heather Osborne said, “Loneliness is a massive issue and our befriending service has been running since we started in 1950. By supporting our Platinum Appeal, you will be helping the people who really need us.”

Age UK Shropshire Telford & Wrekin is an independent local charity with over 50 dedicated staff and over 800 volunteers helping to deliver services and activities for older people, their families and carers. All money raised will go to providing frontline services for older people in the county.

Heather added, “Last year we raised £3.25 million in benefits for older people and we estimate that 7,000 people in the county are living with dementia. In addition to our 11 dementia support groups there is also a need for respite and support for carers so it’s crucial we expand those services.”

If you would like to help and take on a Platinum Challenge call 01743 233123 for fundraising advice or visit


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