Town’s wake-up call

We’ve all been caught out when the clocks go back – but Bridgnorth residents got a helping hand on the Monday morning after the end of British Summer Time last year when a local business handed out free cups of coffee to kick-start the week. The High Street handout marked the official launch of Bridgnorth’s own coffee brew Very Strong Coffee, which has twice the caffeine of regular coffee blends.

Owned by Bridgnorth businessmen Simon Lucas and James Hilton, Very Strong Coffee is brewed from 100 per cent robusta coffee beans, which have a naturally high caffeine content. The beans are roasted for longer than normal, giving a darker, stronger coffee. Simon said the official end of BST seemed the perfect time to give Bridgnorth residents a caffeine pick-me-up: “Everyone struggles when the clocks change, so we thought giving people a cup of Very Strong Coffee would put a spring in their step!”

All Very Strong Coffee’s robusta comes from Vietnam, home to most of the world’s robusta. Simon explains, “We’ve worked with the same supplier for a couple of years and we know that our business is having an impact on the cooperative of people who work there. Naturally we want to do everything we can to support them properly, including paying a fair price.”


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